why we do what we do...

The mission of Hoke2 and our award-winning design team is to develop the most innovative, refreshing, and natural based shaving products on the market. A lot of the big time shaving companies seem to have the view that shaving is a commodity business - and a daily 'chore'.  We started thinking about this, and thought it could, and should, be a whole lot more than a 'chore'.

That's why we've created three great, natural-based and fully coordinated shaving lines. Our international award-winning design work with colors, shapes, materials, and natural based formulations is transforming the 'chore-like' view of this daily ritual into a whole new shaving experience that's really worth waking up to.

Here's hoping you're having as much fun as we are.  Have a great day!
   Jack Hokanson, President

what they've said about what we do...

'...brilliant!'   Elle Magazine

'...the most off the wall razors around!  Innovative, fun, and funtional.'   The Leader, London

'Cutting edge art.... It actually looks as good as it shaves.'   Men's Health Magazine, USA

'It's about time someone put a bit of fun back into mundane duties like shaving!
Wicked or what?'   MIZZ Magazine, London

'The Acquisitions Committee loved the group and accepted the whole batch of them for the Museum's Permanent Collection.'   Smithsonian Institution's National Museum of Design

'Now, of course, the ground-breaking design has been recognized as the most innovative tube of the year.'   The American Tube Council, USA

what they've done about what we do...

'Squeeze 'n Shave' Travel Razor. Currently in production.
• Selected into The Smithsonian's Permanent Design Collection, November 1998.
• Voted 'Most Innovative Tube of the Year' by the American Tube Council, March 2000.

' Wally' Rubber Suction Cup Razor. Currently in production.
• Selected into The Smithsonian's Permanent Design Collection, April 1997.
• Recipient of Germany's 'Design Plus Award' for superlative design.

'Spike' Rubber Suction Cup Razor. Currently in production.
• Selected into The Smithsonian's Permanent Design Collection, April 1997.

'Wally' and 'Seemoor' Showershave Set. Currently in production.
• Selected into The Smithsonian's Permanent Design Collection, April 1997.
• Recipient of Germany's 'Design Plus Award' for superlative design.

'Pudgy' Annodized Aluminum Razor. No longer in production.
• Selected into The Smithsonian's Permanent Design Collection, April 1997.

'Stinger' Annodized Aluminum Razor and Stand. No longer in production.
• Selected into The Smithsonian's Permanent Design Collection, April 1997.

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